Posted by: Ellie Kravets | October 22, 2014

San Francisco Market Update- August 2014

Most local markets continue to recover from a soft patch earlier this year. The macro trend is still positive; the micro trend involves more moderate pinching up and down the month-to-month timeline. This is not uncommon in a balanced market, but it’s been so long since we’ve seen one that we’re watching it with perhaps too much trepidation. Metrics to watch include inventory and prices,but also days on market, months’ supply and percent of list price received at
sale. Declines in pending and closed sales activity may reflect strong decreases at lower price points and may not indicate softening demand.

New Listings were down 28.3 percent for single family homes and 36.7 percent for Condo/TIC/Coop properties. Pending Sales decreased 14.4 percent for single family homes and 14.2 percent for Condo/TIC/Coop properties.

The Median Sales Price was up 4.4 percent to $975,000 for single family homes and 14.8 percent to $930,000 for Condo/TIC/Coop properties.

Months Supply of Inventory decreased 19.0 percent for single family units and 27.3 percent for Condo/TIC/Coop units.

Sustained job growth, lower mortgage rates and a slow rise in the number of homes for sale appear to have unleashed at least some pent-up demand. Since housing demand relies heavily on an economy churning out good jobs, it’s encouraging to see second quarter GDP growth revised upwards to a 4.2 percent annualized rate and stronger-than-expected job growth in recent months. Further improvements are still needed by way of wage growth and consumer confidence but recovery continues.

Posted by: Ellie Kravets | May 29, 2014

Crown Colony Gem


371 Imperial Way #210

Beautiful, well maintained & upgraded through out 2 bed,1.25 bath condo with 1-parking space in a popular Crown Colony Community. Cozy living/dining room area with laminate flooring throughout, 2-Private decks, huge walk-in closets with organizers, freshly painted. Kitchen has new stainless steel appliances, new granite counter-tops, sink & faucet. Bathrooms have been upgraded with new granite counters and vanities. Complex amenities: Tennis courts, swimming pools, gym, clubhouse, nice manicured landscaping, 24hrs security, guest parking, FREE Shuttle to Bart! Complex conveniently located near Serramonte Mall, Costco, Starbucks, SFO Airport, Sam Trans, Easy access to 280 Hwy & Near San Francisco.
Crown Colony

To see more pictures, go to my Trulia profile

Posted by: Ellie Kravets | May 19, 2014

Modern Urban Oasis for Sale in San Francisco

One of the best units in the building due to size and its location in the Bldg; this unit at 175 Bluxome has 2 enclosed bedrooms and 1.5 baths, featuring a master bedroom upstairs. The open floor plan opens to a private patio, ideal for entertaining. This unit is conveniently located near some of technology’s most dynamic companies, including, but not limited to, Dropbox, Zynga, Advent Software, Adobe Software, Square, and Twitter. Night life? How about the Bluxome Street Winery, Saison, Zuppa, and access to everything San Francisco just outside your door! Just blocks from AT&T Park; Go Giants! Going places? This loft is a commuter’s dream with easy access to Caltrain, Muni and the freeways in every direction.

– 2BR/1.5BA First Floor Unit
– Open Floor Plan
– Living room w/ High Ceilings
– Stainless Steel Appliances
– In-Unit Washer and Dryer
– Private Patio
– HOA- Water, Garbage, Insurance & Building Maintenance
– 1-Car Deeded Parking


See more pictures please go to my Trulia page

Posted by: Ellie Kravets | April 12, 2014

San Francisco Market Report – March 2014

Low inventory has been the headline grabber across the nation, but it’s especially evident here in San Francisco where properties continue to be snapped up at a furious pace. With a spring refresh on the horizon, many are hopeful that additional sellers will bring on much-needed properties to ready buyers. Increases in construction activity and still affordable borrowing costs will also continue to influence local buying and selling trends into the spring and summer months.

New Listings were down 16.1 percent for single family homes and 28.9 percent for Condo/TIC/Coop properties.

Pending Sales increased 6.3 percent for single family homes but decreased 5.6 percent for Condo/TIC/Coop properties.

The Median Sales Price was up 8.5 percent to $998,000 for single family homes and 16.7 percent to $960,000 for Condo/TIC/Coop properties.

Months Supply of Inventory decreased 31.6 percent for single family units and 39.1 percent for Condo/TIC/Coop units.

Consumers are in better shape for the current financial landscape, just in time for the primary home-buying season. Along with an uptick in consumer confidence, GDP growth was revised up to 2.6 percent by the Commerce Department. Consumer spending has risen and claims for unemployment benefits have decreased. Economic health fuels housing market growth. Employed, confident people with rising incomes tend to purchase real property.

Posted by: Ellie Kravets | March 31, 2014

SF Market Report – February 2014

It’s tempting to confuse market normalization with a possible slowdown. But One-Year Change in those equipped with high-quality MLS data know better. As mortgage
delinquencies fade, banks are listing bargain-priced product less often. That
means investor activity – which accounts for a substantial market share – is
moderating. That’s not to say that rates and prices aren’t still attractive to owner occupant buyers. They most certainly are. Some short-term volatility is
expected as part of a normal market readjustment.

New Listings were down 17.1 percent for single family homes and 18.4 percent
for Condo/TIC/Coop properties. Pending Sales increased 13.4 percent for
single family homes and 11.5 percent for Condo/TIC/Coop properties.
The Median Sales Price was up 35.7 percent to $1,086,500 for single family
homes and 24.9 percent to $937,000 for Condo/TIC/Coop properties. Months
Supply of Inventory decreased 29.4 percent for single family units and 36.4
percent for Condo/TIC/Coop units.
The economy has more or less shuffled along, despite some climate-induced
surprises to job growth and new construction. There is no denying the fact that
we’ve now seen 47 straight months of private job growth, creating 8.5 million
new payrolls. There’s still work to be done. Thankfully, with such low inventory
levels, many builders are bullish on new construction. The spring market is
budding, and it should be an interesting one.

Posted by: Ellie Kravets | February 18, 2014

San Francisco Market Focus- January 2014

The same factors that catalyzed widespread market recovery in 2012 and 2013 are likely to continue in 2014, though perhaps at a more moderate pace. That’s not a bad thing, since the market is returning to a stable, healthy state. Potential trends to watch for in 2014 include increased seller activity, more new construction and fewer foreclosures on the market. Inventory is another metric to watch this year.New Listings were down 11.3 percent for single family homes and 7.8 percent for Condo/TIC/Coop properties. Pending Sales decreased 12.0 percent for single family homes but increased 0.6 percent for Condo/TIC/Coop properties. The Median Sales Price was up 24.6 percent to $928,000 for single family homes and 24.6 percent to $950,000 for Condo/TIC/Coop properties. Months Supply of Inventory decreased 20.0 percent for single family units and 31.6 percent for Condo/TIC/Coop units. Given how far the market has come, it’s a good time for folks to reassess their situation. Many who were hesitant to sell in recent years may find themselves in a completely different position. Getting a fresh comparative market analysis might be a good idea. Interest rates remain attractive and should remain below their long-term average, but they are expected to creep higher in 2014. Politicians are gearing up for midterm elections, so pay close attention to campaign messaging as relates to real estate or mortgage financing. Job growth is still fundamental and is likely to dominate this election cycle.
Thinking of buying or selling a home? Contact me today! call/text 415.948.1601 or

SAN FRANCISCO, CA–(Marketwired – Jan 30, 2014) – Zephyr Real Estate moved into the No. 6 spot on the just-released 2014 San Francisco Bay Area Book of Lists, up a notch from the previous year’s No. 7 spot. Zephyr’s sales volume signified an increase of over 30 percent from the prior year.

Zephyr’s 225 agents sold 1,775 properties to achieve this milestone. While its nearest competitors have more agents and more branches, Zephyr continues to excel as San Francisco’s largest independent real estate firm. Figures for 2013 indicate yet another banner year for Zephyr.

The San Francisco Business Times annual Book of Lists is an established reference for marketing data, trends and who’s who in the Bay Area. “One thing you’ll learn is that the quality and depth of our list research is more important than ever,” states Mary Huss, Publisher of San Francisco Business Times in her publisher’s letter. “The Book of Lists is one of the largest, most data-rich resources in the Bay Area.”

“We are very excited to see our success affirmed in the Book of Lists,” commented Randall Kostick, Chief Operating Officer of Zephyr Real Estate. “All this is possible because of the commitment and dedication of our motivated agents and dynamic staff.”

This honor comes on the heels of Zephyr’s recent achievement in REAL Trends, Inc., Leading Real Estate Companies of the World, and as the number one real estate brand in San Francisco.

About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San Francisco’s largest independent real estate firm with nearly $1.8 billion in gross sales in 2013 and a current roster of more than 200 full-time agents. In 2010, Zephyr launched its new website, which has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who’s Who in Luxury Real Estate; and the local luxury marketing association, the Luxury Marketing Council of San Francisco. Zephyr has six strategically located offices in San Francisco, a business center in Marin County, and serves a large customer base throughout the San Francisco Bay Area. For more information, visit

Read more:

Posted by: Ellie Kravets | January 23, 2014

Rent Board Announces Annual Increases for 2014

The San Francisco City and County Rent Board has announced its annual allowable rent increase and interest rate deposits for the new year. Effective March 1, 2014 through February 28, 2015, the allowable annual increase amount is 1.0%.
The amount is based on 60% of the percentage increase in the Consumer Price Index (CPI) for All Urban Consumers in the San Francisco-Oakland-San Jose region for the 12-month period ending October 31, which was 1.6% as posted in November 2013 by the Bureau of Labor Statis-tics.
To calculate the dollar amount of the new 1% annual rent increase, landlords should multiply the tenant’s base rent by .010. For example, if the tenant’s base rent is $1,250.00, the annual in-crease would be calculated as follows: $1,250.00 x .010 = $12.50. The tenant’s new base rent would be $1,262.50 ($1,250.00 + $12.50 = $1,262.50).

New Interest Rate for Deposits
3/1/13 – 2/28/14 – 0.4%
Past Rates:
3/1/12 – 2/28/13 – 0.4%
3/1/11 – 2/29/12 – 0.4%
3/1/10 – 2/28/11 – 0.9%
3/1/09 – 2/28/10 – 3.1%
3/1/08 – 2/28/09 – 5.2%
3/1/07 – 2/29/08 – 5.2%
3/1/06 – 2/28/07 – 3.7%
3/1/05 – 2/28/06 – 1.7%
3/1/04 – 2/28/05 – 1.2%
3/1/03 – 2/29/04 – 1.2%
8/4/02 – 2/28/03 – 3.4%
9/1/83 – 8/03/02 – 5.0%
Source — SF City and County Rent Board Learn more here

Posted by: Ellie Kravets | December 16, 2013

San Francisco Market Report-November 2013

November was largely another encouraging month for residential real estate.

Our attention has shifted from multiyear high prices and sales volumes to seller activity, inventory levels and building permits. And let’s not forget the calendar effect. As families gather together, fewer house hunters are scheduling showings and writing offers. Watch for month-to-month activity to moderate while year-over-year comparisons remain strong.

New Listings were down 13.3 percent for single family homes and 13.7 percent for Condo/TIC/Coop properties.

Pending Sales decreased 15.5 percent for single family homes and 0.7 percent for Condo/TIC/Coop properties.

The Median Sales Price was up 20.4 percent to $975,000 for single family homes and 6.5 percent to $825,500 for Condo/TIC/Coop properties.

Months Supply of Inventory decreased 20.0 percent for single family units and 30.4 percent for Condo/TIC/Coop units.

Recent economic and jobs data have surprised to the upside by exceeding expectations. This likely keeps the new Federal Reserve leadership on track for March 2014 tapering. Non-farm payrolls grew by 204,000 jobs in October, outperforming Wall Street expectations.

In another bullish sign, August payrolls were revised upward to a 238,000 job gain – positive momentum that should support housing recovery. Just in time for the holidays.

Source- SFAR
To receive the complete report, please send me email to

Happy Holiday home shopping! :).

Posted by: Ellie Kravets | December 8, 2013

9 Easy Ways to Go Green

So, you’ve decided you want to go green. Time to ditch everything leather, along with all the meat in your diet, buy a bike, and turn your backyard into a composting garden. You ready?

You could make all these drastic changes – go “cold turkey” eco – or you could make these nine small changes that make a big eco-friendly difference.

1. Being eco – friendly will not only lower your carbon footprint and allow you to do your part for the environment, but it can also pay you back financially, said Better Homes and Gardens in their “10 no- or low – cost ways to lessen your impact on the planet, create a healthier house and garden, and even fatten your wallet.”

Start with your light bulbs. “Installing a compact fluorescent bulb (CFL) is the quickest, easiest way to save energy — and money,” said BHG. “Unlike incandescents, CFLs convert most of the energy they use into light rather than heat.”

That translates to less cost over the life of the bulb – a savings Better Homes and Gardens says can be $83 for one 75-watt incandescent bulb swapped out for a 25-watt CFL. That’s big when you consider that says energy for lighting accounts for about 10% of the average family’s electric bill.

2. That gorgeous French door refrigerator you’ve had your eye on? Here’s another great reason to buy it: It could actually save you money! Older appliances can be energy suckers. Check Energy Star and take their test to see how much energy you could be saving by upgrading your fridge.

According to Energy Star, “a household with Energy Star products uses about 30% less energy than the average household — an annual savings of about $570.”

3. Do a home audit. A home audit can give you a close-up look at your home’s energy usage and identify areas that could be more efficient. But Fox Business estimates and audit would cost between $300 and $500. If you’re just trying to shave a few bucks off your electric bill in the summertime, it might make sense to go another route, like a self-audit of the most likely suspects. ( recommends starting by making “a list of obvious air leaks (drafts),” because the “potential energy savings from reducing drafts in a home may range from 5% to 30% per year.”)

But if you’re about to spend $15,000 on new windows, a few hundred bucks of before-hand checks won’t hurt. You can get more information about home audits here.

4. Talk about simple. Improving your eco-friendliness and removing toxic substances from your house is as easy as buying a spray bottle and a bottle of vinegar. If you really want to get crazy, get a couple of lemons and some olive oil too.

“As many as a third of Americans have an adverse reaction to common household chemicals. Safer products can save you money, too,” said Martha Stewart. “While furniture polish will set you back about $4, cleaning with 1/4 cup of distilled white vinegar and a few drops of olive oil costs mere cents.

See the Daily Greenfor some easy green cleaning recipes.

5. Switch to showers. A typical bath takes 30 to 70 gallons of water, while the average eight-minute shower uses only 17 gallons, said Martha Stewart. If you just can’t bear to can’t give up your weekly soak, installing low-flow shower heads and toilets will help offset the greater water usage.

6. Recycle your water. It’s far easier (and way less disgusting) than it sounds. “For many areas of the United States, rainwater harvesting systems could probably provide at least 50% of our water needs, saving the huge amounts of energy required to process the water and transport it to the home,” said Live Green. All you need is a 50-80 gallon rain barrels that you can connect to your downspout, and rainwater collected can be used for gardening.

7. Recycle…your clothes. We all know about recycling paper, plastic, and glass. But what about clothes? Donating your unused clothes. Has an impact on the environment, and on the individuals who receive your items.”

“By some estimates, for every item of clothing donated, 27 pounds of carbon emissions are reduced based on the fact that you don’t another item being produced while one is headed to the landfill,” said Real Simple. You can donate to a local charity or list your items on

8. Hold on to that holey pair of sweats or the t-shirt you never got rid of from your college ex and turn it into a rag to clean with. “13 billion pounds of paper towels are used in the U.S. every year. If all Americans used one less paper towel a day, 571,230,000 pounds of paper would be spared over the course of the year,” said Earth 911.

9. Go Meatless on Mondays, says Real Simple. Think you can handle a day a week living like a vegetarian? “Raising livestock produces a large amount of greenhouse gases, so cutting back, even one night per week, makes a big difference.

How big a difference? “Adding one meat-free meal per week (for a family of four) has the same impact as driving a hybrid car,” they said.

Written by Jaymi Naciri

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